After more than a decade of releasing critically acclaimed albums, and having spent four years hiding out in Oregon undergoing intense aesthetic transformation, pacificUV has returned home to Athens, Georgia with two new albums and a renewed sense of purpose.

Since returning to the south, Co-founder, songwriter, multi-instrumentalist and photographer Clay Jordan has teamed up with music producer / recording engineer and performer Suny Lyons (Electrophoria, Hope For Agoldensummer, Lovers, Tin Cup Prophette, Popheart Productions), adding a dash of infectious pop into the delicious dreamscapes pacificUV is most known for.

Memories

Clay Jordan and Howard Hudson formed pacificUV in the late 1990s in Athens, Georgia. One of them wanted the band to sound like a psychedelic Jesus and Mary Chain tripping on Nyquil, while the other wanted to play one chord for 45 minutes to determine its color. Somehow, what emerged from these disparate goals was their self-titled debut album that Rolling Stone called a masterpiece. The perfect mixture of noise and melody, the first L.P. was a sprawling ambient landscape that revealed a myriad of influences, from shoegaze to 60s rock, to slow core to post-rock.

Skip ahead a few years- and a change of location to Portland, Oregon- and, Longplay 2 is released, again to ardent critical praise. The sound of the debut record has been refined, with a more assured command of dynamics and tighter songwriting, but still sounding like it was beamed in from a distant planet.

The Now

Which leads us up to the present, and the releases of their newest, and best record: Weekends. Recorded over the course of two years in Portland, Oregon and Athens, Georgia, Weekends details the disintegration of a relationship and represents a departure from the sprawling, dense soundscapes of the past, to include a new found pop sensibility that references the electronic musings of bands such as Kraftwerk and Magnetic Fields, while still maintaining the ambient leanings and ethereal textures that have become pacificUVs trademark. We won’t lie and say this is their masterpiece (wait for the next LP!) but we are proud to say it is very, very good. Enjoy.